What the heck is visual branding?

You've probably heard the term VISUAL BRANDING fly around the internet. You've most likely heard someone's very respectable lips utter it, and if it registered, you may have thought that has something to do with logos and graphic design. And while you're not too far from the truth, if you are a personal brand business - there's a whole lot more to it than that. In fact, it's only the tip of the iceberg. And not the whole top that's above the water - but only a tip of it. Because, frankly, what's logo for you, if you are in business branding yourself as a person? Nothing. Your face is your logo, if you care to know my opinion.

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So what the heck is VISUAL BRANDING? 

If you run a personal brand business, then you are familiar with the fact that you need to put yourself out there in order to get paid. Matter of fact, in the current day and age, even if you’re very-very good at putting yourself out there, you are still being outsmarted by those who also provide incredible amount of value to their audience, along with that. They basically took their “putting themselves out there” and turned it into massive value for their audience. They blog, they go live, they make videos, and they speak at the events. That’s the name of the game. If you’re not a part of that, you’re not growing, and not only that - you are falling behind.

Now that we covered that, let's say you've been doing (or attempting to master doing) all those exciting and challenging things. You most likely already got to the point when you realized that doing both - getting paid AND putting yourself out there - is not a full time job. It’s at least 3 different full time jobs. And it is menacing. Because running your content creation and promoting it on social media - that’s two jobs. And then you have that one job which is the reason you started the whole thing - the "getting paid for doing what you love" job.

And then someone like me goes out and tells you - well… nowadays "everybody who is anybody is doing that", so in order to really stand out - you need to use your visual arsenal to its full capacity as well. Meaning - all that wonderful valuable stuff that you’re putting out there - it has to VISUALLY appeal, attract, retain, and build relationships for you. And the thing is - since visuals stimulate our brains on conscious AND subconscious level (subconscious being a whole lot more essential in buying process) - you want to master that game and turn your visuals into powerhouse engine that essentially speeds up your personal brand business success.

And this is where the VISUAL BRANDING comes in.

Take this quiz to discover what you're missing out on in your visual branding in order to attract better clients through your online platform.


Now that you know what you didn't know - I'd like to invite you to sign up to this blog and my newsletter, and you'll get regular updates as I plow through this very important topic and attempt to organize it in the most consumable way - for you.



Irina LeoniComment